How Tobacco Advertising Influences Young People. - 1447 Words

How Tobacco Advertising Influences Young People. At the age of fourteen, I had my first puff of smoke. Even before that I knew a lot of cigarette brands due to advertising. Since then I started smoking and when I went to cafeterias and clubs the people who were promoting cigarettes would offer me a new brand to try and gave me free packs of cigarettes and a lighter with their brand. They didn’t mind how old I was, they just wanted to give them away and promote their product. But except this kind of advertisement, I had seen lots of tobacco advertisements on billboards which made me believe that everything is ok if I smoke. This is a false impression that tobacco advertisements picture to teenagers. Tobacco advertisements influence†¦show more content†¦The second reason why tobacco advertising attracting teenagers should be forbidden is the positive impression which teenagers get from tobacco advertising. When teenagers see a tobacco advertisement showing smokers who are pictured with lots of friends, they feel they want to be cool or successful socially. This is how the advertisements play into the natural insecurities of young people. Also when the teenagers see the Virginia Slims advertisements they get the impression that smoking will make them beautiful and thinner. But this is not true, because it destroys the beauty. The tobacco companies use this confusion that many young people think (KQED). The advertisements connect smoking with romantic relationships. Because many people want to feel emotionally secure and physically attractive advertisements create a false impression between smoking and finding the soul-mate. Another way to advertise their product is to put healthy, successful and thin role models to act in such a way to attract teens. A recent report from the National Cancer Institute strongly suggests that tobacco advertising and the depiction of cigarette smoking in movies can encourage teenagers to start smoking (Hayes 1). Also Hausa film Industry stars glamorize the smoking of cigarettes and the rate of this glamorization is very big. Young people imitate the actorsShow MoreRelatedIndian Ban On Tobacco Advertisements1469 Words   |  6 PagesINDIAN BAN ON TOBACCO ADVERTS IN FAVOUR According to the World Health Organization (WHO), tobacco accounted for over 3 million deaths in 1990, the figure rising to 4.023 million in 1998. It is estimated that tobacco related deaths would rise to 8.4 million in 2020 and to 10 million in about 2030. Internal industry documents released in the United States, described 14 – 24 year olds as â€Å"tomorrow’s business†. However, a study on tobacco consumption and employment, showed that effective policiesRead MoreThe Ban of Tobacco Advertising in India757 Words   |  3 Pages(GOI) announces a bill about banning Tobacco companies from advertising their product and sponsoring sport and cultural events. The bill mission is to reduce consumption of tobacco products. This paper is based on information provided by the case study and is divided into four section. The first section summarizes arguments in favor of the ban on tobacco advertising in India. The second section summarizes arguments in opposition of the ban on tobacco advertising in Indian. The third sections discussRead MoreTobacco Advertising Essay608 Words   |  3 PagesTobacco Advertising Although the Tobacco Industry recently paid enormous fines to the US Government and Individual states, they continue to promote smoking and influence young human beings world wide to use their products through multi dimensional advertising. For decades Americans were not told the truth about the dangers of smoking. The media stayed silent because it did not want to lose the hundreds of millions of dollars it made from cigarette advertising. Read MoreTobacco Companies Using Advertising Tactics That Target Teenagers1487 Words   |  6 PagesTobacco companies should be prevented from using advertising tactics that target teenagers. There has always been controversy as to how tobacco companies should prevent using advertising tactics to target teenagers. As controversial as this is tobacco companies shouldn’t advertise teen smoking. Many teens may be lured to believe cigarette advertising because it has been part of the American Culture for years, magazine ads and the media target young people, and these companies receive a drastic increaseRead MoreTeenage Smokers and Advertisement Essays1085 Words   |  5 Pagesthat reason tobacco companies are determined to get them hooked. Many smokers drop the habit each year by either quitting or dying (How Tobacco Advertising Works, 2002). Tobacco companies rely on the constant inflow of new smokers to maintain profits and that is why advertisements especially target the younger generation. For every smoker that quits or dies they depend on new ones to take their place. Young people are perspective customers for many types of products. Young people are interestedRead MoreAnalyzing Publicity Aimed at Children under 121835 Words   |  7 PagesOrganizations and companies target young children through advertisements to influence their parents purchasing decisions. The industry consists primarily of apparel, toys, and food. Areas of concern arise when the advertisements of these products influences children’s perceptions and desires for fast food, alcohol and tobacco, sex, and purchasing in general. The estimated $500 billon industry is a lucrative one to enter; however, some question the ethics of advertising to young consumers. This researchRead MoreThe Ethics Of Business Ethics1349 Words   |  6 Pagesdefined as the critical examination of how people and institutions should behave in the world of commerce. There are many subcategories that we may look into when speaking of business ethics, in this essay I will be writing about advertising ethics. Advertising is practically unavoidable in today s world, we see it in the streets, shops, magazines, television, on the internet, hear it on the radio. In this essay I will describe two ethical issues in advertising, show why business leaders need to rememberRead MoreTobacco Advertising And Its Influence On The World971 Words   |  4 Pagessilently into the night is the influence of tobacco advertising and its influence on the populous. Recently to join the discourse was the government of India versus the tobacco conglomerates. The Indian government hopes to follow suit of many other nations including: France, Finland, Norway, Canada and New Zealand who already imposed bans on cigarette advertising with successful results. The tobacco industry, however, holds their position that by placing a ban on advertising is controlling the opinionRead MoreBan Tobacco Advertising Is The Right Move909 Words   |  4 PagesIndia proposed a bill that would place a ban on tobacco ads to discourage the use of tobacco products among the teenagers. This decision gave ri se to a huge debate about the ethical responsibility of the government on the use of tobacco products. In this analytical essay, the arguments of the proponents that are both in favor and opposed to the ban will be summarized, while discussing the conflict of interest that exists among the government and the tobacco companies. Lastly, final thoughts and opinionsRead MoreBan Tobacco Advertising Is The Right Move908 Words   |  4 PagesIndia proposed a bill that would place a ban on tobacco ads to discourage the use of tobacco products among the teenagers. This decision gave rise to a huge debate about the ethical responsibility of the government on the use of tobacco products. In this analytical essay, the arguments of the proponents that are both in favor and opposed to the ban will be summarized, while discussing the conflict of interest that exists among the government and the tobacco companies. Lastly, final thoughts and opinions

Racism and Slavery in Benito Cereno, by Herman Melville

Herman Melville is known greatly in the world of literature for his enigmatic works, such as Bartleby the Scrivener, and Benito Cereà ±o. His complex plot and unique character personalities make his works both interesting and compelling. In Benito Cereà ±o, we are introduced to the narrator Captain Delano as he and his crew encounter the ship, the San Dominick, in need of assistance. Upon climbing aboard he meets Captain Cereà ±o along with is crew and slaves, and is informed of their unfortunate events has left the ship without supplies. However, Captain Delano is not aware of what is actually going on behind the fake story he is told. The slaves aboard are the ones in charge holding the Spaniards hostage and forcing them to take them†¦show more content†¦He does not find them capable until the ending of the story when he sees Babo and the others in action. Interesting enough Putnams Monthly had taken a radical change against slavery publishing works to not necessarily s trike fear into slave owners, but to express power slaves hold hidden ( Yellen 679). It is also suggested that the text stereotypes the abolitionists belief of the slaves to be docile and harmless so to speak ( Welsh 556) Captain Delano is shown as a bit of dense character for his inability to see the truth of what happened on the San Dominick. When he meets Babo he is amused at how well he takes care of his master, Captain Cereno, he stays along side him linked by the arm. He even thinks to himself how great it is to have such slave that appears to be more of a friend or companion than a manservant ( Nixon 369). While aboard there are many things that Captain Delano sees which rise his suspicion, however he chooses to disregard or forget them as the story progresses. He sees a young slave boy hitting another young Spanish boy, to which he tells Captain Cereà ±o hoping to get him to do something about the situation, but Captain Cereà ±o dismisses the incident.(9, left column) In return Captain Delano also dismisses the incident and continues on with Captain Cereà ±o. He gives all his trust to Captain Cereno, because to his belief and understandingShow MoreRelatedAmerican Political Thought - Benito Cereno Analysis2127 Words   |  9 Pages29, 2012 Benito Cereno in the Context of Slavery Herman Melville’s novella Benito Cereno is a story that helps to express Melville’s view on slavery. Contained within the text is an intricate story that sheds light on the ultimate underlying problems to the existence of slavery. The way that Melville builds the story in the novella through certain situations bring attention to the ideals of slavery, leadership, and American character. It is most often found that Melville is anti-slavery, howeverRead MoreBenito Cereno By Herman Melville951 Words   |  4 PagesBenito Cereno is a short story written by Herman Melville in 1855. This story is about a black crew’s desire for freedom. It was published around the same time the United States was reading itself for The Civil War. This short story is just one of several stories by Melville that contributed to the debate of slavery during his time. The San Dominick is the Spanish ship aboard which most the story’s events take place. By the time Captain Delano, portrayed as a dumbfounded racist, discovers it, theRead More Reversing the Master and Slave Role in Benito Cereno Essay1092 Words   |  5 PagesReversing the Master and Slave Role in Benito Cereno      Ã‚  Ã‚  Ã‚  Ã‚  White men held within an inch of death or even more tortuous fates at the hands of black slave-mutineers, kept alive solely to navigate the blacks to freedom--is this concept something so preposterous that it isnt conceivable? It depends upon whose eyes the insurrection is viewed through.    In Benito Cereno, Captain Delanos extreme naivete and desensitization towards slavery greatly affect his perceptions while aboardRead MoreGet Out Analysis1818 Words   |  8 PagesPeele and Benito Cereno , originally published in 1855 by Herman Melville. They interplay the struggles of being a black man in a white society as well as demonstrating how segregation can still occur in a modernized society. Peele provides an insight to modern America’s â€Å"fetishism† for the black community creating a dystopia, whereas Melville provides insight into the confinements of race as well as perceptions of slavery. Both texts utilize irony and satire to portray the notion of slavery and emphasiseRead MoreRacism On The Slave1262 Words   |  6 PagesRacism on the Racist: Examining Racial Discrimination’s Effects on its White Subjects in ‘Benito Cereno’, ‘What to the Slave is the Fourth of July?’ and Playing in the Dark Herman Melville’s short story ‘Benito Cereno’ (1855), Frederick Douglass’ speech ‘What to the Slave is the Fourth of July?’ (1852) and Toni Morrison’s literary critique Playing in the Dark (1993) differ greatly in form and context. Yet each focusses on the binary between white and black Americans, examining the ways by whichRead MoreBenito Cereno and American Characteristic Essay1850 Words   |  8 Pages19th Century Literature Prof. Bland Typical American Character â€Å"Benito Cereno† is a work that exceedingly depicts how ideological self-delusion of an American character is one of the most dangerous capacities of mankind. Captain Delano a Yankee from â€Å"Duxbury Massachusetts† exemplifies these two American cultures of concerning nature and confidence. As Americans we have concerned and helped other less fortunate (i.e. the amount we donate to help third world countries), we are also confident andRead MoreBenito Cereno and American Characteristic1857 Words   |  8 PagesRutgers University 19th Century Literature Prof. Bland Typical American Character â€Å"Benito Cereno† is a work that exceedingly depicts how ideological self-delusion of an American character is one of the most dangerous capacities of mankind. Captain Delano a Yankee from â€Å"Duxbury Massachusetts† exemplifies these two American cultures of concerning nature and confidence. As Americans we have concerned and helped other less fortunate (i.e. the amount we donate to help third world countries), we areRead MoreBenito Cereno By Herman Melville1376 Words   |  6 PagesIn Benito Cereno, by Herman Melville, following the turbulent shaving scene, this passage occurs. Captain Delano goes with Don Benito to the cuddy, in order for Benito to be shaved by Babo. While Babo shaves Don Benito, Delano asks numerous questions, attempting to further his knowledge of what occurred on the ship previous to his arrival. From Delano’s perspective, Babo accidently cuts Don Benito with the razor when shaving him. Babo finishes grooming Benito and Delano leaves t he cuddy and goes

Dolphins free essay sample

Bottlenose dolphins can grow to be thirteen feet long and weigh up to 600 pounds (Bottlenose Dolphins). This makes bottlenose dolphins the largest of the beaked dolphins (Dolphin Research Center). We will write a custom essay sample on Dolphins or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Bottlenose dolphins have slick and rubbery skin with no sweat glands or hair. Their epidermis is ten to twenty times thicker than that of other mammals. It can be replaced every two hours, which is nine times faster than human skin. The peeling of their skin helps to reduce drag when they swim. The skin is dark gray on their backs, and fades to white or pink on their bellies. This coloring is called countershading. From above the dolphins blend in with the dark water below, and from underneath they blend in with the sunlight. Countershading helps dolphins hide from predators and prey (Bottlenose Dolphins). Bottlenose dolphins are piscivors, or fish-eaters. They have eighty-eight to one hundred small, sharp teeth for grasping slippery squid and fish (Parker and Burton) (Dolphin Research Center). When catching fish, dolphins usually herd a school of fish together and then dash through the school one at a time to feed. It has been observed where 200 bottlenose dolphins were in a single row, working together to find food. Dolphins can also use their tail flukes to toss a fish out of the water and then retrieve the shocked prey (Bottlenose Dolphins). If a dolphin catches a large fish, it will smack the fish on the ocean floor or the water’s surface to break it into smaller portions (McClintock). After a dolphin catches its prey, it uses its tongue to swallow the fish and push the water out of its mouth (Dolphin Research Center). Dolphins can eat up to thirty pounds of fish in one day, so it is helpful that they have three stomach compartments, similar to that of a cow (McClintock) (Lockley 69). Bottlenose dolphins find fish by using echolocation. This is when a dolphin sends out a beam of short sonar pulses from its melon, or forehead. The beam reflects off of fish or other objects and echoes back to the lower jaw. The echoes are then sent to the ear bones where they are characterized. Using echolocation, dolphins are able to locate prey that is buried up to one and a half feet under the sand (Cahill 140-141). Bottlenose dolphins are excellent swimmers. They can jump up to sixteen feet in the air. Three to seven miles per hour is their normal swimming speed, but they can reach speeds of eighteen to twenty-two miles per hour. Dolphins also porpoise, which is when a dolphin swims fast enough to repetitively come out of the water and back under the water in one swift movement. This uses less effort than swimming fast at the ocean’s surface. When dolphins swim in deep open water, they often dive. They dive to 150 feet regularly, but they have been recorded diving up to 2,000 feet (Bottlenose Dolphins). When a dolphin needs to breathe, it comes to the surface, exhales, and then inhales. If a dolphin stays underwater for a very long time, it can exhale at over 100 miles per hour (Cahill 77). It only takes about 0. 3 seconds for dolphins to breathe (Bottlenose Dolphins). Dolphins exchange 80% of their lung air with each breath; when humans breathe, they exchange only 17% (Bottlenose Dolphins). They come to the surface to breathe every twenty-eight seconds when they are not diving, but they can hold their breath for up to twelve minutes (McClintock) (Bottlenose Dolphins). Before a dolphin can hold its breath for a long time, it has to slow its heart rate down to twelve beats per minute. A slow heart rate helps to conserve energy and oxygen while diving (Dolphin Research Center). In order for dolphins to be able to swim, they have to have fins. Bottlenose dolphins have three different types of fins on their bodies. The most recognizable is the dorsal fin. It is located in the center of the back and is the cause of dolphins sometimes being confused with sharks. The dorsal fin is helpful for balance but is not essential. Dolphins also have flippers on both sides of their bodies called pectoral fins that are used to steer. The bones in pectoral fins look similar to human hands because they have five digits. The two parts of a dolphin’s tail are called flukes. Tail flukes are made up of tough connective tissue with no bones or muscle. The tail’s spread is 20% of the total body length. The dolphin’s back muscles move the flukes up and down to push the dolphin through the water. All of the fins and flippers use the process of countercurrent heat exchange to conserve body heat. This means that the arteries in the fins are surrounded by smaller veins so that some of the heat from the blood is transferred to the blood in the veins instead of being released to the environment (Bottlenose Dolphins). Dolphins need to conserve heat to stay warm in cooler waters. The lifespan of a bottlenose dolphin is twenty to thirty years. They can reproduce every three years for their entire lives starting at the age of six (Bottlenose Dolphins) (Cahill 98). The gestation period lasts twelve months. Baby dolphins, called calves, are usually born tail-first to prevent drowning, and the umbilical cord between the mother dolphin and calf snaps during birth (Cahill 98) (McClintock). â€Å"85% of all firstborn calves die† (McClintock). Newborn calves typically weigh twenty-two to forty-four pounds and are thirty-nine to fifty-three inches long (Bottlenose Dolphins). Since dolphins are mammals, calves drink milk produced in the mother’s body (World Book 296). Mother dolphins have to swim constantly with their calves in their â€Å"slipstream† because newborns do not have enough blubber to easily float (Hecker). At about four months old, young start to eat fish and are entirely weaned from milk between the ages of one year and eighteen months (Lockley 169). Each dolphin develops a signature whistle at one month old. In order for calves to recognize their mothers by their whistle, mothers whistle to their calves almost constantly for several days after birth (Bottlenose Dolphins). A dolphin will stay with its mother for at least six years and some dolphins stay with their mothers for their entire lives (Bottlenose Dolphins). Bottlenose dolphins are very social animals. They travel in pods, which are groups of two to fifteen dolphins (Bottlenose Dolphins). Dolphins are very protective of each other, and they have killed sharks that were too close to their pod by repeatedly hitting them in the gills (Lockley 172). They will also try to save an injured or dead dolphin by keeping it at the surface for hours or even days (Lockley 19). Bottlenose dolphins are usually very friendly towards humans. Some wild dolphins even go into bays and interact with them (Dolphin Research Center). Dolphins also love to have fun. In captivity, they enjoy teasing each other and humans that are around their tanks (Lockley 48). In the wild, dolphins like to ride ocean waves or a boat’s stern or bow wake (Bottlenose Dolphins). They sometimes toss jellyfish and seaweed to one another and use plastic, seaweed, or other objects as â€Å"dolphin jewelry† on their fins, beaks, and necks (Cahill 93). Bottlenose dolphins truly are intriguing and individual animals. It’s hard to believe that some people actually hunt them. Beloved and admired by many, they should be protected in both captivity and the wild. Bottlenose dolphins have been entertaining people in for over eighty years, and hopefully they will continue to do so for many years to come.

Power Wheelchair Racing Association (Pwra) Essay Example

Power Wheelchair Racing Association (Pwra) Essay â€Å"Power Wheelchair Racing is a new sport that was introduced in 2006. There are few to no sports that are available for people with high level injuries, and people with limited mobility. Power Wheelchair Racing can be done by anyone with a power chair. This sport is good for your mind, body, and soul. Not only is it fun, but its filled with excitement and challenges. Everyone is welcome to join in PWRA. Racing classes (levels) will be made to match racers equally by speed, abilities, and experience. They currently have a 10 mph top speed capability but are looking into ways of being able to raise the speeds. The Extreme Chairing Foundation is hoping to develop the X Chair. The X Chair will have speeds over 25 mph, a higher end suspension to make the off roding terrain more bearable. There are 5 classes in Power Wheel Chair Racing, that are divided by type of injury or disability and each class has a speed recommendation.All patrons must enter in their class or a class higher but not lower. The courses vary from off road to asphalt and can include obsticles like bump jumps, whoops and table tops. There is a points system that is added up at the end of the season, each participant is awarded points but only First through Third place in each class are rewarded either prizes or a trophy. Power Wheel Chair races are held in the Chicago land area but PWRA is looking to expand to more cities.The PWRA is very open about any one joining and is very avid about the public expanding the popularity of the up coming sport. There wasn’t very much information on the topic, both of the websites i found were under developed and linked so a lot of the information was shared between sites. The only two websites I could find are http://www. powerwheelchairracing. com/ and http://www. extremechairing. com/sports/PWR1. html.

The eNotes Blog 5 New Book-to-Screen Adaptations to Watch (andRead!)

5 New Book-to-Screen Adaptations to Watch (andRead!) Did you know that many of your favorite films likely have their roots in literature? While the film industry seems to generate big-screen hits out of thin air, much of its success is owed to best-selling authors and their original storytelling. So, to get even more out of your movie-watching experience, we recommend checking out the book versions of these eight movies you may not have known were inspired by books first! 1. Beautiful Boy (2018) Based On: Beautiful Boy: A Father’s Journey Through His Son’s Addiction by David Sheff     Ã‚   Beautiful Boy is a heartbreaking story about a father and his teenage son who is suffering from an addiction to methamphetamine and numerous other drugs. The movie, released in October 2018, is based on a real-life father-son pair, David and Nic Sheff, bringing to life the memoirs each wrote about their experiences and struggles. David’s memoir is named Beautiful Boy: A Father’s Journey Through His Son’s Addiction and is a depiction of parental love and the grief of a father’s trying to understand his son’s spiraling addiction. The movie also draws on Nic’s memoir, Tweak, which tells his personal perspective of addiction. 2. Boy Erased (2018) Based On: Boy Erased: A Memoir of Identity, Faith, and Family  by Garrad Conley Based on a true story, this movie about a boy’s coming out in a conservative Arkansas town is an adaptation of Garrard Conley’s Boy Erased: A Memoir. Like Jared in the film, Garrard Conley was raised in a fundamentalist family and pressured into conversion therapy after coming out as gay while in college. He wrote his memoir to bring to light the harmful nature of conversion therapy and the inhumane practices involved. 3. The Guernsey Literary and Potato Peel Pie Society (2018) Based On: The Guernsey Literary and Potato Peel Pie Society by Mary Ann Shaffer and Annie Barrows This film is an adaptation of the charming historical novel of the same name that librarian Mary Ann Shaffer and her niece Annie Barrows wrote in 2008. The film is very true to the original novel’s plotline, following protagonist Juliet Ashton’s journey as a young writer during World War II. She decides to travel to Guernsey Island after receiving a letter about a secret literary society that was established there during the German occupation. A major aspect of the novel that could not be replicated on screen is that it is told in an epistolary fashion through Juliet’s beautifully written letters. 4. The Hate U Give (2018) Based On: The Hate U Give by Angie Thomas This timely movie is an adaptation of the novel of the same name by Angie Thomas. Thomas created the character of Starr, a sixteen-year-old black girl who is struggling to balance two very different lives. Starr has grown up in a low-income, predominantly black neighborhood, but she attends a mostly white college-prep school. When her unarmed friend is shot by police in her neighborhood, she is called to activism as the only witness to the crime. 5. The Haunting of Hill House (2018) Based On: The Haunting of Hill House by Shirley Jackson This new television web series has brought Shirley Jackson’s gothic horror novel The Haunting of Hill House to life in a terrifying way. Many may not realize that the frightening Hill House and its unfortunate guests were originally created by Jackson in 1959. Although some of the original character’s names- such as Eleanor, Theodora, and Luke- are used in the television show, they are considerably different characters than the ones from the book. Instead of featuring siblings who grew up in Hill House, the original plotline of Jackson’s novel is about four strangers who come to the famously haunted Hill House to help scientist Dr. Montague find evidence of supernatural forces. Bonus: Other, Older Book Adaptations You Should Watch (or Re-Watch) 10 Things I Hate About You (1999) Based On: The Taming of the Shrew by William Shakespeare Although this high school chick flick set in Seattle may seem like the furthest thing from a Shakespeare play, it is actually based on The Taming of the Shrew by William Shakespeare. If you’ve read the play, you’ll notice the similarity in names and almost identical plotline, as Petruchio must â€Å"tame† the unruly Katharina so that his master Lucentio can marry the beautiful Bianca. Bridget Joness Diary (2001) Based On: Pride and Prejudice by Jane Austen Bridget Jones’s Diary is a modernized take on Jane Austen’s classic novel Pride and Prejudice. Although Pride and Prejudice is focused on the societal pressures surrounding marriage and financial stability that women faced in Victorian England, 21st-century Bridget Jones also faces pressure from her mother and the people around her to marry before it’s â€Å"too late.† There are many parallels between the two storylines- the drama and romance between Bridget and Mark Darcy closely resemble the tumultuous courtship between Austen’s Elizabeth Bennett and Mr. Darcy. Shes The Man (2006) Based On: Twelfth Night by William Shakespeare Did you know that this sporty romance movie is also inspired by one of Shakespeare’s comedies? In Twelfth Night, Viola disguises herself as a man named Cesario after she and her twin brother, Sebastian, are shipwrecked. As Cesario, she works for the Duke of the town by helping him woo the object of his affection, Olivia. However, Olivia falls in love with disguised Viola and Viola falls in love with the Duke, who is quite confused by his own affections for his â€Å"male† servant. Sound familiar?

Earn More Money by Artful Negotiation

Earn More Money Want more money? Dont hesitate; negotiate! Whether you are looking for higher salary at work, greater price on a house or better paying freelance assignments, the principles of negotiation remain the same. 1. Assess yourself. How long have you been in business? You can command a higher price if youre a veteran than if youre a novice. While some magazines welcome the fresh approach that new writers bring, many prefer to work with established writers for their experience and professionalism. 2. Assess the market. What is the magazines budget? Where do they get their funding from? How large is their subscriber base? What are their advertising rates? A privately-owned corporate publication will pay more than a department journal run 3. Keep your finger on the pulse. What are the current rates for your type of work? Ask around in writers groups, associations or online forums. What do the editors of your chosen target market seek? Check Duotrope for interviews indicating likes, dislikes and tips. Then tailor your work to align to them. The less revision your work requires, the more favourable your image, the stronger your bargaining position. 4. Have a holistic view. Where is the magazine based? New York publications pay more than Wyoming ones. Is it boom time or bust? Recession can drag overall rates down, so raise your expectations reasonably. 5. Check your budget. What have you put in to get your work out? Monitor writing-related expenditure advertising, writing material, home office with a broadband connection, library membership, subscription to a writers forum and factor in these deductions from your income to determine your asking rate. Keep in mind currency conversions, bank charges and other hidden transaction fees and ensure payment covers a percentage of it. 6. Consider the complexity. What type of article is it? What level of commitment is necessary? Researching, collecting supplementary material like photographs, arranging expert interviews, and including sidebars requires extra effort. Writing personal memoir doesnt. 7. Learn the legalese. Understand what rights are being requested. Moving heaven and earth for an extra $10 for one-time electronic rights is not worth the hassle. Asking 50 percent more for all rights is. 8. Be principled. Principles are any guiding rules we live 9. Compromise. Are you starving? Are you getting a chance to do something different that may offer new opportunities in future? Compromise on the money for non-monetary benefit-in-kind. 10. Be honest, persuasive and professional. The best type of negotiation is a win-win situation for both parties. You want the editor to feel they have gotten a good deal while ensuring you dont get the raw end of it either. Be courteous, honest, respectful and not defensive. Never be rude, threatening, sarcastic, argumentative or pushy. After you receive an offer, put your request as an open-ended question like, Is there any wiggle room in payment? Dont mention specific amounts, let the editor re-consider and come back with a revised figure. Be ready to walk away from the deal if expectations dont match. Once you have settled the deal, honor the terms. Reneging on contracts can be expensive in terms of money as well as reputation. Uphold your integrity. It may pay off when you least expect it. Negotiate and let your income appreciate.

Provide an argument for the claim that (some) mental states are not Essay

Provide an argument for the claim that (some) mental states are not identical to any brain state. Explain why the argument is va - Essay Example It also provides reason why that argument is valid and explains the resources the monist has at her disposal to undermine our confidence in the soundness of this argument. It also evaluates the response of a monist to the dualist argument that has been provided. The argument for the claim that some mental states are not identical to any brain state is supported by various premises. First, phenomenal properties can only reside in mental substances and not physical objects such as the brain. Second, physical bodies like the brain have spatial properties while minds do not have spatial properties. Third, a mind thinks while physical bodies such as the brain do not think. Fourth, a mind is known to exist with certainty while physical bodies like the brain lack that property. Therefore, in conclusion, some mental states are not identical to any brain state, and a mind is distinct from every physical state. This argument is valid because thinking about things involves intentionality, which is a property of nonphysical things (Mandik). For instance, a brain, which is purely physical, cannot think about things that do not exist in time and space. However, a mind can think about things that do not exist in time and space. Secondly, the brain cannot have intentionality because intentionality is very strange. People also think about things in the far future and distant past via their minds (Mandik). Therefore, a mind is distinct from every physical body, including the brain. Secondly, physical bodies are known via senses, but this senses ca be deceived (Mandik). Something that seems to exist may not exist, in real terms. One cannot be wrong about existence of his or her own mind. Minds are known to exist in certainty while physical objects may not be known to exist with certainty. Therefore, a mental state is known to exist with certainty while physical bodies such as the brain lack that property, and as such, a mind must be very distinct from every physical body, the bra in include (Mandik). However, this dualist argument is subject to rejection by proponents of alternatives to dualism such as monism. To undermine our confidence in the soundness of this argument, the monist has various resources at her disposal. First, monism rejects the premise of this dualist argument that the mind is immaterial. Therefore, the question goes, how can a mind, which is considered to be immaterial influence the physical brain (Seybold 89)? Also, how can a non-physical soul or mind affect a physical body, such as the brain (Seybold 90)? Secondly, neuroscience states that the brain is clearly necessary for mental states to occur, but a particular mental state is not identical to a particular brain state. Consequently, some brain state must exist for the mental event to take place, but no particular brain state can be mapped onto the specific mental event in a one to one manner. Monists argue that mental activities emerge from the brain (Seybold 90). Monism agrees with dualism that the mind can, and does affect the brain or the body, but monists reject this argument because it is not explained how the mind can affect the body, if the body and mind are of two different substances, as required in dualism (Seybold 90). Therefore, it is impossible for the physical body to be moved by a mind, which is not part of the physical world, according to monism. It should also be noted that body processes such as thinking require energy and the mind,

Slavery in Colonial Latin America Essay Example | Topics and Well Written Essays - 2000 words

Slavery in Colonial Latin America - Essay Example This is most evident in Latin America. The history of Latin America is a complex interplay of economic and political agenda that buffeted these countries in as a result of what can only be termed the struggle for supremacy between European powers from the 15th century. The term Latin America is ascribed to countries in South America, North America, Central America and the Caribbean Islands that lie south of the United States where the spoken language is of Spanish or Portuguese extraction. ("Latin America," 2007) Colonial Latin America is the period that many believe began with the discovery of Christopher Columbus of the Americas, referred to as the New World, landing in the Bahamas in 1492, but in fact the colonial era began when the Council of the Indies was convened in 1524 ad ended with the Comuero revolt in 1781. ("Colonial Period," 1998) This was after the Treaty of Tordesillas of 1493 divided the New World wherein the Spanish controlled everything west of the Line of Demarcation and the Portuguese had power over the east, which later became Brazil. At this point, the indigenous people, including the ruling Incas and Aztecs, had been overpowered by the colonists. Large percentages of the indigenous people in colonized Latin America died during this period, attributed mostly to diseases brought by the Europeans such as measles to which the natives had no defense against. It was to augment the pool of available slave labor that the colonists decided to take advantage of the wars in Western Africa which resulted in a glut of available slaves of African descent in the late 16th. This right of entrepreneurs to import slaves or asientos was controlled by King Charles I of Spain. These slaves were farmed out to the different colonies in large numbers, outnumbering the indigenous and European population combined. However, not all black immigrants are African-born. Spain brought Spanish-born Africans called "Ladinos" to work as mine laborers. Free Africans also immigrated to the New World in search of a better life. (Cruz, 2000) The move to free the slaves began in the French colony of Saint-Domingue in 1793 in the middle of the French Revolutions when Lger Flicit Sonthonax emancipated all slaves and made them full citizens, only to have it revoked in 1802 by Napoleon Bonaparte. Until 1870, when the slave trade was finally outlawed, it is estimated that 10 million Africans were brought to the Americas, almost half to the Caribbean islands and the Guiana's while 38% went to Brazil. Mainland Spanish America got 6% while North America and Europe roughly approximated 4.5% each. It seems undeniable from a popular point of view that the influences of the African immigrants, as slaves or otherwise, and to a lesser degree the European colonists who dominated them have served to enrich an otherwise self-contained population. The incursion of a foreign influence has led to the growth and development of the Latin American culture that would otherwise be unknown in the modern era. The purpose of this paper is to highlight the role of the importation of slaves of African descent on the social, cultural, and economic formation of Latin American countries. II. Role of Slavery on Colonial Latin America A. Social aspects Prior to the importation of

Red Hook district in New York Essay Example for Free

Red Hook district in New York Essay A view from the Bridge is a play set in the Red Hook district in New York. The main theme that this explores is the role of Masculinity in the household and its affects. This play is mainly structured around feud between virility and jealousy that divides a family. This play is also about the misunderstanding of feelings and thoughts and how they might lead to undesirable flaws in the human character and hostile conflict that end in miserable circumstances. Eddie, the protagonist is second generation Italian who has curtain views on masculinity, which cannot be ignored, be anyone or it will lead into a spiral anger and jealousy. Eddie has especially strong on views on how women should act and how they should act. A good example of this is given to the audience in the way that Eddie reaction to Catherine having a relationship with Rodolfo. When Eddie deals in Marco and Rodolfo he contradicts his views and feelings toward the community, in this Eddie also gets into a confrontation with Marco in which backing down would be a sign of weakness this lead in the end to his untimely demise. Eddie reacts with both anger and jealousy, which he tries to hide behind a shield of over-protectiveness, in which he tries to accuse Rodolfo of firstly trying to gain an American passport and then Eddie attacks Rodolfos masculinity, especially when he teaches Rodolfo how to fight (sarcastically). Eddie has obvious mixed feeling about Catherine so he feels jealous, but this does not only mean a bad thing considering that he is thinking that he is protecting her which shows his nobility in looking after the family, even though this does not condole his actions toward Rodolfo but this shows that Eddie cannot deal with his emotional side. Rodolfo and Marco arrive in America as illegal immigrants and stay at Eddies house because they are Beatrices cousins. Rodolfo then falls madly in love with Eddies niece Catherine who is also in love with him. This causes Eddie to feels challenged because Rodolfo is more virile and has a larger world of interests. This is in all respects a competition for Catherine and her affection. Another factor that makes Eddie distrust Rodolfo is that Rodolfo does not live up to Eddies views on masculinity. Rodolfo can cook, he is a tailor, he can sing, he likes films and Eddie feels that all this is feminine so he thinks that Rodolfo is gay the guy ain`t right. Due to Eddies distrust of Rodolfo scenes of tension take place such as the situation with when Catherine finally makes the decision to leave home so Eddie, because he cannot express his feelings toward Catherine and Rodolfo, kisses them. Both Marco and Rodolfo must speak with bad Italian accents. Rodolfo must have a weak confident voice that begs for attention.While Rodolfo cannot live up to Eddies rigorous standard on masculinity Marco can. Marco is both strong, as Mike says, hes a regular bull, and loyal to his family in both going to America to work for them and trusting his wife on her own. Marco is extremely loyal to his brother especially when he tells Eddie to back off when he lifts the chair while Eddie cannot. Eddie respect Marco and feels that Marco is a model to masculinity like himself. Marco just like Eddie has a sense of honor, which is explored in the play with the incident in which Marco spits into the face of Eddie. Marco does this because he feels that there has been an injustice done by Eddie in which Eddie tells the police of Marco and Rodolfo, but also in the irony of what Eddie said and promised to what he did. Marco and Rodolfo treatment of women is far different from Eddie. Rodolfo treat women, as his equal while Eddie does not. Rodolfo does not try to manipulate the women in the play instead he helps them, he does this by giving advice and being supportive like what he tells Catherine after she asks him to teach her to be independent. dont cry any more. Marco has great respect and admiration for his wife otherwise he would not have left her for a life in America all alone. Even though Eddie seems skeptical about her loyalty to Marco they count the kids and theres a couple extra, Marcos trust for his wife does not waver. In comparison to the brothers Eddie does all the opposite. First he has manipulated Catherine so much that she feels she has a duty toward him : Then why dont she be a women? If I was a wife I would  make a man happy instead of goin at him all the time.  A view from the bridge Act two  Secondly Eddie does not even take into account what a woman has to say to him because he believes that he should be shown respect. When Beatrice tries to warn Eddie about his feelings but he practically hits her and storms off to get killed. Eddie. Eddie feels a sort of arrogance towards women like as if he is better due to his so-called superior masculine characteristics he also must speak in brutish manor without a care for an answer. Alfieri is the narrator of the play, he is also a lawyer which gains him a lot of respect in the area because he the symbol of the law of the land. Apart from narrating the play Alfieri plays a lead character in the play. When Eddie Carbone comes to ask for legal advice about how to handle Rodolfo, Alfieri notices, through Eddie expressing his feelings through actions, that the entire business is corrupt. Alfieri then tries to give advice to Eddie on how to find and deal with this problem. Due to the fact that Alfieri has challenged Eddies views which drives Eddie mad so Alfirei`s advice ignored. Alfieri then Tells Eddie not to phone the police but he is then also ignored. These cases show the audience that Alfieri is intellectually smart and knows when trouble is brewing. I feel that Arthur Miller Contrasts the views of masculinity that different men have and how they conflict. Miller does this by putting Rodolfo and Eddie into direct conflict. While Rodolfo can saw and sing which makes him gay in the eyes of Eddie, Eddie has no other skill other than being a laborer. Arthur Miller shows that if men like Eddie do not start to evolve they will die out. Miller explores this through the rivalry between Eddie and Rodolfo where Eddie loses his life ironically to the same laws he had set on masculinity while Rodolfo lives on. I feel that Miller set this play specifically for people who do not understand their feelings. As the root of all this rivalry and anguish is purely set the shoulders of a man (Eddie) who cannot understand his feelings for his niece.

La Investigación de Mercados :: Los Ensayos

En el siguiente ensayo se va a analizar el impacto de la Investigacià ³n de Mercados en la toma de decisiones empresariales. La Investigacià ³n de Mercados siempre ha sido una tarea que ha favorecido a los encargados de las compaà ±Ãƒ ­as a examinar el entorno, controlar la actividad de su empresa pero sobre todo en la toma de decisiones. â€Å"El objetivo de la investigacià ³n de mercados consiste en satisfacer las necesidades de informacià ³n y proporcionar a la gerencia con informacià ³n actualizada, relevante, exacta fiable y và ¡lida† (Malhotra, 1997). Por lo tanto la investigacià ³n de mercados impulsa el crecimiento empresarial aportando informacià ³n significativa, ya que â€Å"las decisiones apropiadas no se basan en intuicià ³n, juicio de valor o sexto sentido† (Merino, 2010). En la actualidad la investigacià ³n de mercados es una necesidad fundamental en el à ¡mbito empresarial. Esto se debe a que independientemente de la actividad que la empresa realice, es esencial conocer las caracterà ­sticas que tiene el mercado donde se quiere entrar o en aquel que ya se esta operando. â€Å"Las estrategias de competencia, las motivaciones, los hà ¡bitos de compra y las tendencias del entorno, son algunos de los elementos que requieren de previo conocimiento para que la administracià ³n tome decisiones adecuadas para el diseà ±o y curso de su actividad† (Castillo, 1999). Los tres principales aspectos para que una empresa adopten una investigacià ³n de mercados, son los siguientes: En primer lugar por la extensià ³n de mercados, en la actualidad los mercados que se atienden son cada vez mà ¡s amplios por lo que es mà ¡s difà ­cil alcanzarlos. La segunda se concentra en el cambio de las necesidades, ya que las organizaciones no pueden concentrarse à ºnicamente en producir aquello que la gente necesita, sino tambià ©n en aquello que los clientes desean, tomando en cuenta sus gustos y preferencias. Y finalmente porque ahora, â€Å"el precio no es el à ºnico factor determinante para los consumidores, al momento de realizar una compra, hay otras factores que influyen como las marcas, estatutos y el prestigio de las mismas† (Castillo, 1999). Los tres objetivos primordiales por los cuales la investigacià ³n de mercados es necesaria para evitar errores en el proceso de toma de decisiones, se basa en tres distintos à ¡mbitos. En primer lugar en el à ¡mbito social, esta relacionado con conocer al consumidor, saber cuales son sus necesidades, costumbres, motivaciones y deseos. Para poder ajustar el plan de negocios a los consumidores es indispensable conocerlos y hacer un buen estudio de mercado.

The Act of Valor

The Act of Valor Today’s society consists of a diverse human race that shares a common goal, to live life to its fullest potential. In the film, The Lord of the Rings: The Fellowship of the Rings, the main character, Frodo, is set out on a quest to destroy the ring that has long acquired the presence of evil. On his quest to destroy the ring, he encounters many challenges. His challenges consists of keeping the ring safe from the evil ones who want it back, making sure the ring gets to the destination, and keeping his life safe from harm.Along his journey, he is joined by a couple of his friends, all of which he must learn to trust, in order to destroy the rings that possesses evil. They are faced with the challenges to keep safe from Saruman and his orcs, the black riders, and Sauron’s soul. Throughout his journey, his qualities of a hero show. He owns the qualities of resilience, determination, courage, trust, and heroism. Without the qualities he possesses, it would have been an impossible task to complete. Frodo faces many challenges as he tries to destroy the ring.Those who seek to retrieve the ring are out to murder him. Without the help of his friends and those who care for him, he would not have stayed alive. Through his courage and determination, he shows that he can be trusted to be the one that destroys the ring. He is equipped with many qualities that help him complete the task. His optimism brought the strength he needed to succeed. As individuals in today’s society, we face many challenges in our lives. Yes, challenges can bring us down, but it also makes us stronger.Some of us are faced with challenges such as being able to survive, fighting cancer, being the first to go to college, being able to pay for bills, etc. Nevertheless, each of us encounters challenges that help shape and develop our lives. Challenges are not meant to kill anyone, but instead they are meant for people to reach their full potential in being able to f ind the answers and strength to be able to overcome the challenges we face. Each of us is born for a reason. It is impossible to tell what out fate is, but as time goes by, we start to find out just what our mission on Earth is.Frodo possesses the qualities of a Hero Archetype. Being a determined, resilient, trustworthy, and courageous individual, he is one that pleases everybody. Frodo never quit with being able to destroy the ring. Although he faced many challenges along the way, he managed to stay strong. He witnessed Gandalf’s death, he was nearly dead, and he had to leave his home to complete the task, but despite all that he encountered along the way, he managed to be determined. There were many negative effects on Frodo, but he maintained his composure and stayed optimistic until the end.Each of us has been knocked down multiple times by school, work, or simply the stress that we all face. Being knocked down is for us to realize what we need to do to get back up. Deter mination is the key to withstanding any negative effects on life. If we have a positive outlook on life and how our future will be, we can start to be heroes of our own lives. Frodo’s goal was to destroy the ring. Facing the challenges that follows as he is on his journey may impact him. By being determined, his goal to protecting the ring from the evil is reached.In our lives, we have many goals in life that we want to reach. We make mistakes here and there, but we learn from them and grow stronger. By being determined and positive, we can make sure our goals are reached. During Frodo’s journey, his friends and individuals who help protect him from those that want to retrieve the ring from him accompany him. They guide him in his journey to find his way safely. They are there to protect him from the evil that surrounds him. During our lives, we befriend many individuals who help us with our future.These friends of ours, are people we trust, turn to when they are in ne ed, or simply to have a sense of security. Just like Fordo being accompanied by his friends, we have friends we turn to when we need them. Frodo’s task is to protect the ring from the evil black riders that want it back. As he is on his journey, he makes many decisions that help him and his friends stay alive. The critical decision making that he makes throughout the film are vital in order to keep the ring in his possession, as well as stay alive.We are faced with making decisions that are crucial to our future. Without making the best decision, we cannot be successful in our lives. Frodo’s decision making made it possible for him to succeed. The Lord of the Rings: The Fellowship of the Rings, is not just a film, but it also shows its comparison to today’s society. Frodo faces many challenges while he is set out on his quest to destroy the ring. Each of us, face challenges in our life that make it difficult for us to succeed, but by working extra hard, we can m anage to overcome any challenge.Also, Frodo makes vital decisions that help with the safety and survival of Frodo and the group of followers. We face many points in our lives that consist of valuable decision-making. Those who want to protect him, as well as his friends accompany Frodo. During our lifetime, we befriend many people who become treasures to our hearts. Being able to have people we can turn to and trust is truly amazing. The film shows many relations between reality and how the movie is portrayed. As Frodo is on his journey to destroying the ring, he shows great heroism that is noticed by many.

Corporate Governance – Role of Board of Directors

CORPORATE GOVERNANCE – ROLE OF BOARD OF DIRECTORS People often question whether corporate boards matter because their day-today impact is difficult to observe. But, when things go wrong, they can become the center of attention. Certainly this was true of the Enron, Worldcom, and Parmalat scandals. The directors of Enron and Worldcom, in particular, were held liable for the fraud that occurred: Enron directors had to pay $168 million to investor plaintiffs, of which $13 million was out of pocket (not covered by insurance); and Worldcom directors had to pay $36 million, of which $18 million was out of pocket.As a consequence of these scandals and ongoing concerns about corporate governance, boards have been at the center of the policy debate concerning governance reform and the focus of considerable academic research. Because of this renewed interest in boardsmuch of the research on boards ultimately touches on the question â€Å"what is the role of the board? † Possible answers range from boards’ being simply legal necessities, something akin to the wearing of wigs in English courts, to their playing an active part in the overall management and control of the corporation.No doubt the truth lies somewhere between these extremes; indeed, there are probably multiple truths when this question is asked of different firms, in different countries, or in different periods. So what is a Board of Director (BoD) and what do Directors actually do? â€Å"A Board of Directors is a body of elected or appointed members who jointly oversee the activities of a company or organization. Other names include board of governors, board of managers, board of regents, board of trustees, and board of visitors.It is often simply referred to as ‘the board’ †. A board's activities are determined by the powers, duties, and responsibilities delegated to it or conferred on it by an authority outside itself. These matters are typically detailed in the cou ntry’s company law, organization's bylaws and/or the Article of Association (AoA). The bylaws commonly also specify the number of members of the board, how they are to be chosen, and when they are to meet. To better understand corporate boards, one should begin with the question of what do directors do’? Over the years there has been several indepth studies conducted and research literature published by some of the most brilliant academics only to answer this very question e. g. Mace, 1971, Whisler, 1984, Lorsch and MacIver, 1989, Demb and Neubauer, 1992, and Bowen, 1994 and their conclusions are presented breifly: The principal conclusions of Mace were that â€Å"directors serve as a source of advice and counsel, serve as some sort of discipline, and act in crisis situations†.The nature of their â€Å"advice and counsel† is unclear but Mace suggests that a board serves largely as a sounding board for the CEO and top management, occasionally providing exp ertise when a firm faces an issue about which one or more board members are expert. Yet Demb and Neubauer’s survey results find that approximately two-thirds of directors agreed that â€Å"setting the strategic direction of the company† was one of the jobs they did. 80% of the directors also agreed that they were â€Å"involved in setting strategy for the company†. 5% of respondents to another of Demb and Neubauer’s questionnaires report that they â€Å"set strategy, corporate policies, overall direction, mission, vision†. Indeed far more respondents agreed with that description of their job than agreed with the statements that their job entailed â€Å"oversee[ing], monitor[ing] top management, CEO† (45%); â€Å"succession, hiring/firing CEO and top management† (26%); or serving as a â€Å"watchdog for shareholders, dividends† (23%). According to Epstein and Roy (2006), a high performance board must achieve three core objective s; in other words Epstein and Roy nail the core responsibilities of the board: . Provide superior strategic guidance to ensure the company's growth and prosperity by Setting of Strategy: 2. Ensure accountability of the company to its stakeholders, including shareholders, employees, customers, suppliers, regulators and community; 3. Ensure that a highly qualified executive team is managing the company by The Hiring, Firing and Assessment of Management. Apart from what has been stated above one very significant and active role played by the board is in terms of â€Å"the hiring, firing, and assessment of management†.This is one role that is typically ascribed to directors is control of the process by which top executives are hired, promoted, assessed, and, if necessary, dismissed. Assessment can be seen as having two components, one is monitoring of what top management does and the other is determining the intrinsic ability of top management. The monitoring of managerial action s can, in part, be seen as part of a board’s obligation to be vigilant against managerial malfeasance. It is essential that the role, duties and responsibilities of directors are clearly defined.The Combined Code (2006) states that â€Å"the board’s role is to provide entrepreneurial leadership of the company within a framework of prudent and effective controls which enables risk to be assessed and managed†. According to UK Law, the directors should act in good faith in the interest of the company, and exercise care and skill in carrying out their duties. The Company Law Reform Bill (2005) defines, in section 154-161, the directors’ duties as follows: †¢ a duty to act within powers, that is, to act in accordance with the company’s constitution and only exercise powers for the purpose for which they are conferred; a duty to promote the success of the company, so a director must act in the way he considers, in good faith, would be most likely to promote success of the company for the benefit of its members as a whole; †¢ a duty to exercise independent judgment; †¢ a duty to exercise reasonable care, skill and diligence; †¢ a duty to avoid conflicts of interest; †¢ a duty not to accept benefits from third party †¢ a duty to declare an interest on proposed transactions or arrangements. But that does not quite answer our cardinal question as to ‘how the role the board plays is related to the overall corporate governance of the organization’.Nevertheless one thing is certain thus far is that the BoD lead and control a company and hence an effective board is fundamental to the success of the company. The board is the link between managers and the investors, and is essential to good corporate governance and investor relations. Since corporate governance represents the value framework, the ethical framework and the moral framework under which business decisions are taken; it therefore calls f or three factors: 1. Transparency in decision-making; 2. Accountability which follows from transparency because responsibilities could be fixed easily for actions taken or not taken, and; . The accountability is for the safeguarding the interests of the stakeholders and the investors in the organization. Decisions relating to board composition and structure will be of fundamental importance in determining whether, and to what extent, the board is effective and successful in achieving these objectives. A board will typically be composed of a Chairman, Chief Executive Officer, Executive Directors, Non- Executive Director, Independent Director, Company Secretary and then there are committees made from among the board for specific purposes with a view to increased corporate governance and hence accountability.It is important that the board has a balanced composition both in terms of executive and non executive directors and also in terms of experience, qualities and skills that individu als bring to the table. The Institute of Directors (IoD) has published some useful guidance in this area in 2006 which is shared below: †¢ Consider the ratio and number of executive and non executive directors. †¢ Consider the energy, experience, knowledge, skill and personal attributes of current and prospective directors in relation to the future needs of the board as a whole, and develop specifications and processes for new appointments, as necessary. Consider the cohesion, dynamic tension and diversity of the board and its leadership by the chairman. †¢ Make and review succession plans for directors and the company secretary. †¢ Where necessary, remove incompetent or unsuitable directors of the company secretary, taking relevant legal, contractual, ethical and commercial matter into account. †¢ Agree proper procedures for electing a chairman and appointing the managing director and other directors. †¢ Identify potential candidates of the board, make selection and agree terms of appointment and remuneration.New appointments should be agreed by every board member. †¢ Provide new board members with a comprehensive induction to board process, and policies, inclusion to the company and to their new role. †¢ Monitor and appraise each individual’s performance, behavior, knowledge, effectiveness and values rigorously and regularly. †¢ Identify development needs and training opportunities for existing and potential directors and the company secretary. Roles of the board members 1. Chief Executive Officer and ChairmanThe CEO has the executive responsibility for running of the company’s business; on the other hand, the Chairman has responsibility for the running of the board. The two roles should not therefore be combined and carried out by one person Conclusions Corporate governance, and in particular the role of boards of directors, has been the topic of much attention lately. Although this attention is par ticularly topical due to well-publicized governance failures and subsequent regulatory changes, corporate governance is an area of longstanding interest in economics (dating back to at least Adam Smith, 1776).Because of corporations’ enormous share of economic activity in modern economies, the extent to which corporations deviate from value-maximization is extremely important. Consequently, corporate governance and the role of boards of directors is an issue of fundamental importance in economics. Understanding the role of boards is vital both for our understanding of corporate behavior and with respect to setting policy to regulate corporate activities.

Feasibilty study of a proposed new Thames river crossing The WritePass Journal

Feasibilty study of a proposed new Thames river crossing Introduction Feasibilty study of a proposed new Thames river crossing IntroductionENVIRONMENTAL ISSUES:FINANCING AND EVALUATION OF A PROJECT:Economic evaluation:RISK ASSESSMENT:LOCATION OF THE PROPOSED BRIDGE:BUDGET COSTS FOR CONSTRUCTION WORKS:REFERENCES:Related Introduction Thames River is the longest river in England and second longest river in United Kingdom. The significance of the river is that it flows through the London. It starts from Thames head in Gloucestershire with an elevation of 110m and ends at Thames Estuary, Essex with an elevation of 0m. The length of river is 346km. It consists of 214 bridges and 17 tunnels which are very helpful in development. These bridges and tunnels are helpful in providing good transport facilities to the public and also for the supply of goods and cargo. By this the bridges and tunnels play vital role in development and also they are helpful in creating great opportunities for the development of industrial areas, education and also increase in the number of jobs. Thames gateway is a largest gateway in Europe. It is a largest regeneration programme. Thames gateway is of 40 miles starting from the estuary from canary wharf in London to south end in Essex and Sittingbourne in Kent. It is a very best place to invest, work and live. The world first under water tunnel was constructed in the Thames River. And the latest tunnel constructed on Thames River was Dartford tunnel. Our proposal is to connect the A130, Canvey Island in Essex with the M2/M20 in Kent. In order to reduce the traffic volumes on the existing bridges and tunnels and also for providing the better transportation facilities for the public a proposal of new river crossing across the river Thames is made. The United Kingdom government wants to construct a new river crossing. Some of the other organisations are also helping in constructing a new crossing they are Kent council, Essex council, department for London (DFT), Thames gateway south Essex partnership (TGSEP). The main aim of these organisations is to develop and help in getting more number of jobs and in the construction of new homes in the future. Although there are two existing routes which are Queen Elizabeth 2 bridge and the other is Dartford tunnel which are serving the same purpose. The new proposal is made to get more benefits to the people and also to meet the traffic volumes in future. Bridge is the best solution for the new river crossing. Cable stayed bridge with approximately 4.5 km length and a dual carriage way and also the new roads should be constructed in order to link the existing routes. The length of the new roads is approximately 3 km. ENVIRONMENTAL ISSUES: Environment plays a major role in construction industry. Environmental issues are to be considered carefully before the construction process is going to start and also the environmental impact assessment is to be done to the particular area where the construction is going to take place. After the environmental impact assessment done then only the project is to be started it should not start before it. The environmental issues which are to be considered for the new project Geological considerations Ecology problems Land contamination Landscape Water pollution Noise pollution Air pollution Traffic and transport considerations. The construction process involves the emission of co2. The construction process is responsible for air pollution because construction works generates dust largely because of the materials which are useful for construction contains more number of dust particles. And also by the use of diesel, petrol, demolitions, burnings these all involves in air pollution. This air pollution causes damage to the public in their healths. The construction process is also responsible for noise pollution because of the machinery, vehicles and also the other useful equipment for the construction creates lots of noise that makes people to face lots of problem. By these health problems arises. Water pollution is also arises due to construction because the use of diesel, petrol, toxic materials, chemicals, solvents, cleaners, paints everything which are used in the construction process involves in water pollution. The polluted water cause great damage to the aquatic life and also to the other animals. The polluted drinking water may cause damage to human lives. Use of sustainable materials: We can reduce the wastages in the construction process by using sustainable materials. The following are some points considered. Shortage of raw materials is to be considered Consider the ecological damage caused by the extraction of raw materials Consider the amount of energy consumed at all stages Consider the amount of water consumption. FINANCING AND EVALUATION OF A PROJECT: Finance is the most important and the key factor in the construction process. In order to maintain or run a project finance is badly needed. The generation of finance can be made from different sectors such as public or private sectors. In this type of proposals the public sector involvement is more because in order to make public more comfortable with the services provided. And the private sectors also involve largely gaining more profits. Finance from government Funds from private sector By the contributions from different organisations. Economic evaluation: Better solution is to be adopted in order to provide good service and to balance economically. Cost benefit analysis is to be adopted. Generation of extra revenue from taxes. RISK ASSESSMENT: Risk assessment is the process of evaluating that a specific site poses risk to human environment or to human health. The purpose of all hazardous waste site remediation is ultimately to render a site safe for human or ecological populations. Consequently, risk assessment, as the process used to measure the effectiveness of the remediation process, is critical to all hazardous waste-site work. Risk assessment depends upon the following: Finance: It is the most important in the process, make sure of the finance. Site investigation: It is to be done properly before the project is to be started. Estimation of the project: Proper estimation should be done. Proper use of code: The code should be used properly if not it leads to great damage. Design criteria: we should follow the design criteria properly in order to avoid delays and loss in the projec Health and safety: It is the most important thing in the entire process. It deals directly with the public we should be more careful and follow the rules strictly to provide good safety measures. Environmental impact assessment: First we have to consider the environmental issues and the proper environmental impact assessment should be made properly in order to avoid delays. Natural hazards: If the natural hazards take place the project gets disturbed depending upon the severity of the hazard. If it is less small amount of loss occurs if it is more the project takes more time and money to reconstruct. Land acquisition: It is to be done properly in order to avoid delays and loss in the project. Quality of work: The quality of work is to be maintained properly in order to avoid damages to the structures and delays in the work. Transportation concerns: Proper transportation facilities are to be made before the project is going to start in order to make the work continue with out any risks or problems. Proper management: The proper management should be there in order to avoid risks and delays and also the proper running of project. FEASIBILITY PROGRAMS: Depending upon the volume of traffics, surveys are to be made. Time based traffic surveys are to be made to know the volume of traffic and proper design is to be prepared. Automatic data collection surveys are to be made. Parking surveys are to be done. Pedestrian traffic surveys are to be made. Proper investigations are to be made depending on the studies and the required information. Site investigation is to be done properly in order to avoid further delays. Proper maps of the site are to be gathered. Suitability of site is to be considered depending up on the investigations. Because to adopt the proper suitable methods which can be suitable for the project. Availability of materials is to be considered properly on the site. Consider the design parameters properly in order to maintain the standards of the project. Soil classifications are to be considered and type of soil is to be considered in order to safe guard the site from failures. Ground investigations are to be made in order to study the entire required information. Geological considerations should be followed properly. LOCATION OF THE PROPOSED BRIDGE: The proposal for a new river crossing across the Thames River. A bridge is going to be constructed which connects a link between A130, A13 near a round about in Canvey island and A228 passing through A226 and joins with M2 which builds a link to M20, Kent. The attachment shown below is the location of a proposed bridge on the Thames River. The proposed bridge length is approximately 4.5 km. BUDGET COSTS FOR CONSTRUCTION WORKS: Considering the cost of the proposed bridge. It can’t be estimated exactly as it is a proposal and it can be estimated approximately with the comparison of the other bridges which are already constructed and also with the help of some other books and the information available on the websites some data is collected and the approximate estimation of the bridge is made. The funds can be raised from different sectors like public and private sectors. The approximate cost of the proposed bridge is  £3.8 billions along with the connecting roads. REFERENCES: 1)` http://en.wikipedia.org/wiki/River_Thames#Summary 2)communities.gov.uk/documents/planningandbuilding/pdf/157989.pdf 3) http://books.google.co.uk/books?hl=enlr=id=O7klw-QUraECoi=fndpg=PA1996dq=sustainable+methods+of+constructionots=PH3J0dqGGUsig=z-YFjDsYfDNRQR-GEdff9YuzB-0#PPA2007,M1 4) http://books.google.co.uk/books?id=povFlfv82O8Cdq=risk+assessment 5)rta.tkk.fi/Kurssit/240/Risk%20Assessment%20in%20Construction%20Schedules.pdf 6) nltdc.co.uk/ 7) dur.ac.uk/~des0www4/cal/roads/si/si.html 8) http://maps.google.co.uk/maps?hl=entab=wl 9) sustainablebuild.co.uk/ 10)ciria.org/service/Home/AM/ContentManagerNet/HomePages/CIRIA_1502_20080929T115140HomePage.aspx?Section=Home

A Fable by Mark Twain

A Fable by Mark Twain One of the basic exercises (or progymnasmata) practiced by students of classical rhetoric was the fable- a fictional story meant to teach a moral lesson. What lesson about the nature of perception is contained in A Fable, by American humorist Mark Twain? A Fable by Mark Twain Once upon a time, an artist who had painted a small and very beautiful picture placed it so that he could see it in the mirror. He said, This doubles the distance and softens it, and it is twice as lovely as it was before. The animals out in the woods heard of this through the housecat, who was greatly admired by them because he was so learned, and so refined and civilized, and so polite and high-bred, and could tell them so much which they didnt know before, and were not certain about afterward. They were much excited about this new piece of gossip, and they asked questions, so as to get at a full understanding of it. They asked what a picture was, and the cat explained. It is a flat thing, he said; wonderfully flat, marvelously flat, enchantingly flat and elegant. And, oh, so beautiful! That excited them almost to a frenzy, and they said they would give the world to see it. Then the bear asked: What is it that makes it so beautiful? It is the looks of it, said the cat. This filled them with admiration and uncertainty, and they were more excited than ever. Then the cow asked: What is a mirror? It is a hole in the wall, said the cat. You look in it, and there you see the picture, and it is so dainty and charming and ethereal and inspiring in its unimaginable beauty that your head turns round and round, and you almost swoon with ecstasy. The ass had not said anything as yet; he now began to throw doubts. He said there had never been anything as beautiful as this before, and probably wasnt now. He said that when it took a whole basketful of sesquipedalian adjectives to whoop up a thing of beauty, it was time for suspicion. It was easy to see that these doubts were having an effect upon the animals, so the cat went off offended. The subject was dropped for a couple of days, but in the meantime, curiosity was taking a fresh start, and there was a revival of interest perceptible. Then the animals assailed the ass for spoiling what could possibly have been a pleasure to them, on a mere suspicion that the picture was not beautiful, without any evidence that such was the case. The ass was not troubled; he was calm, and said there was one way to find out who was in the right, himself or the cat: he would go and look in that hole, and come back and tell what he found there. The animals felt relieved and grateful and asked him to go at oncewhich he did. But he did not know where he ought to stand; and so, through error, he stood between the picture and the mirror. The result was that the picture had no chance, and didnt show up. He returned home and said: The cat lied. There was nothing in that hole but an ass. There wasnt a sign of a flat thing visible. It was a handsome ass, and friendly, but just an ass, and nothing more. The elephant asked: Did you see it good and clear? Were you close to it? I saw it good and clear, O Hathi, King of Beasts. I was so close that I touched noses with it. This is very strange, said the elephant; the cat was always truthful beforeas far as we could make out. Let another witness try. Go, Baloo, look in the hole, and come and report. So the bear went. When he came back, he said: Both the cat and the ass have lied; there was nothing in the hole but a bear. Great was the surprise and puzzlement of the animals. Each was now anxious to make the test himself and get at the straight truth. The elephant sent them one at a time. First, the cow. She found nothing in the hole but a cow. The tiger found nothing in it but a tiger. The lion found nothing in it but a lion. The leopard found nothing in it but a leopard. The camel found a camel, and nothing more. Then Hathi was wroth, and said he would have the truth, if he had to go and fetch it himself. When he returned, he abused his whole subjectry for liars, and was in an unappeasable fury with the moral and mental blindness of the cat. He said that anybody but a near-sighted fool could see that there was nothing in the hole but an elephant. MORAL, BY THE CAT You can find in a text whatever you bring, if you will stand between it and the mirror of your imagination. You may not see your ears, but they will be there.

Korean Film class midterm Essay Example | Topics and Well Written Essays - 1500 words

Korean Film class midterm - Essay Example Personal life of an individual intersects with the historical and cultural specifications of the country in a particular historical period of time. â€Å"Peppermint Candy† is successfully embodied this idea into its perfect content and unforgettable form. The central character in â€Å"Peppermint Candy† is considered to be a man that is named Kim Yong-ho. The opening scene of the film introduces his intention to commit a suicide. Kim Yong-ho stays on rails in front of the moving train with the words â€Å"I want to go back again† (Shin and Stringer, 161). Viewers have a chance to observe the result of his entire life, but the reasons seem in this situation more interesting. It is relevant to admit that further actions in the movie represent the number of causes that lead to such tragic and irrevocable final. The last words of Kim Yong-ho expose his desire to return to the past and built his life differently. The moment of frustration and despair is included into the opening scene and viewers are involved to Kim Yong-ho’s self disappointment and discord of his personality. This man does not find a sense in his life and does not have a desire to exist. Obviously, he wishes to correct his mistakes, but his understanding and recognition of inability to fix the past induces him only to death. He stays in front of the moving train and ready to go to eternity. The filmmakers of â€Å"Peppermint Candy† place the moment of highest emotional tension in the beginning of the movie. The step-by-step explanation goes next through the number of flashbacks that constructs the entire film. Lee Chang Dong uses the technique of reverse chronology in order to objectify his concept into this particular movie. Viewers pretend to follow the most relevant episodes from the Kim Yong-ho’s personal and social life. The last twenty years of his existence is depicted in the â€Å"Peppermint Candy† with the help of â€Å"reverse temporal denouement† beginning with 1999 and

Effect of IT Industry on Literacy Essay Example | Topics and Well Written Essays - 1500 words

Effect of IT Industry on Literacy - Essay Example For example a manual may require at least a week with a man power of ten to fifteen people whereas when it comes to an automation the same work can be finished off within a day with an employee of one o two who knows how to operate it. A number of examples can be cited where Information Technology has played a considerable role. We can take the banks before they were automated. There used to be a lot of difficulty and lot of time consumption for performing transactions. Cashing a check involved a lot of time as the balance had to be calculated manually. But Information Technology has revolutionized banking sectors. Any kind of transaction can be performed within seconds from creating an account to withdrawing cash. And the introduction of ATMs(Automated Teller machines) has made the work even much more simpler in which the user can take money whenever he or she likes and need nor carry the exact amount of money. The IT industry has created a lot of opportunities as well in terms of employment and also with special incentives and packages which no other fields are offering. And also IT sector had a lot of influence of the education sector. Computer education is being provided from early years of education itself. This helps children to cope up with the coming years since they would have firm foundation in computers. Also special emphasis is being given in terms of application programming and also to games. Games help children to improve creativity and also form a kind of entertainment and refreshment. Similarly exposure to internet has also helped since internet is considered to be the largest storage of knowledge and the child can get any sort of information on whatever topic or subject he or she is interested in. It also makes learning easy and interesting. Information technology provides for students to develop and exercise their critical thinking abilities. Information conveyed through advanced information technology such as computers and the World Wide Web can appear more convincing than the same information conveyed through a conversation with a stranger or the newspaper, despite the fact that it may have equiva lent accuracy and validity. Students must evaluate all information critically. Their ability to present information using information technology can aid in developing an ability to separate form from content in all information, and in assessing its accuracy and validity. The result is a more critical evaluation of all information. Such critical ability helps individuals to evaluate information technology-mediated claims for alternative medicines, advertisements for energy-efficient homes, and homework advice from peers. Hence it can be observed that the IT industry has many positive aspects on literacy and education. One of the reasons is that IT has been made to reach even the remote places these days. In the past computers were only subjected to large offices and sectors. Even the internet was limitedly available. But slowly due to advancement in technology an attempt has been made to reach technology to every one and everywhere. This had been dome mainly due to the benefits which this particular field has got. These are the advantages of the IT field. But there are many negative aspects of IT sector as well. IT has definitely promoted literacy. But it has

Case Study 10-1, Troon Golf Example | Topics and Well Written Essays - 500 words

10-1, Troon Golf - Case Study Example The increasing difference in between IT cost and the purchase price forced the management to put in place TCO. At optimal level, the analysis of TCO supported the acquisition and planning decisions for the firm’s assets bringing a significant maintenance and operating cost over a significantly long usable life. Therefore, the use of TCO helped the firm in quantifying and measuring its costs. Further, it impacted commercial negotiations through the expansion of narrow confines of the IT prices to a large area of opportunities thus eventually allowing management to refresh its hardware at the optimal cost level. Some costs in the firm are purely variable while others are fixed thus displaying no correlation to levels of output. Expenses in the firm spiraled out due the fact that the firm had long-term plans that make it impossible to account for hybrid expenses occurring. Whenever a firm does not estimate accurately the step fixed costs, it is possible that the expenses spiral will be dramatic. Further still, the management of the firmed lacked enough experience and proper accounting skills thus estimation of costs was a problem until Cary Westmark intervened with a new idea. The firm should have decided to hire an independent consultant to ensure that costs are properly estimated. This is event since the firm’s support costs were seen to increase within the projected life of IT, which consequently led to the increase in the expenses. This means that were it not for the technology Vice President, Mr. Westmark, who introduced TCO, the expenses would have continued to increase thus lea ding the firm to a shut down position. Example of hidden cost will include damage to machines by a worker and time lost by a worker, which could have been as a result of supervisor responding to a injury-causing incident. The cost incurred when hiring and training either a temporary of a

Evaluation Of Four Different Learning Theories And Models

Evaluation Of Four Different Learning Theories And Models In this section of the essay I will describe and critically evaluate four broad theories of learning in the context of my subject areas. I have a numerate background with undergraduate degree in Physics and an MSc in Software Engineering. I have a PhD in Ecological modelling and my research is focussed on the simulation and visualisation of complex systems. The subject areas I teach are numerate based, and range from mathematics, statistics, computer programming and visualisation and my teaching activities are across three schools: SCS, CES and IAGM. Learning theories/models The first learning theory to be researched in the 19XXX, based on the work of Pavlov and Skinner, is known as the behaviourist theory. In behaviourist theory learning is a mechanical process of habit formation, by means of frequent reinforcement of a stimuli response sequence, this can be thought of as conditioning. Behaviourist learning has been traditionally used in the teaching of languages. Pavlovs behaviourist theory (Ref) underpinned the Audiolingual Method of the 50s and 60s. Some features of the audiolingual method that align well with the behaviourist theory include: the sequence of learning a new language is rigid and involves, hear, speak, read and write, frequent repetition essential for effective learning and all errors immediately corrected. Other discplines such as Chemistry and Physics have used behaviourist methodologies for practical laboratories. Behaviourist learning is still used in universities today as part of the whole teaching and learning process. In fact i t can be argued that we do indeed reward our students by allocating good grades as a consequence of their demonstration of their learning. In this way good learners get rewarded with good grades. Behaviourist theory was criticised in the 1960s when Chomsky questioned how the mind was able to transfer what it had learned in one stimulus-response sequence to other novel situations. Chomsky (1964) proposed that if thinking was rule governed a small, set of finite rules enabled the mind to deal with potentially an infinite range of experiences it may encounter. The obvious implication of this was to consider learning as the acquiring of rules and not habits as with the behaviourist model. This is stated more recently in Stevick (1992) when he considers that learning is much more than imitatic habit formation. This was the rise of cognitive theory and one of the key features is the process of acquiring new rules i.e. expanding the cognitive network, drawing on the individuals experiences. This way the individual is an active processor of information (Auszibel et al XXXX) rather than passive receiver of information. Cognitive learning is exemplified in basic teaching activities suc h as problem solving which is used, albeit to varying degrees, in most disciplines. The next development in learning theories was constructivist approach, led by Jean Piaget and Bruner. Unlike the cognitive approach which encourages learners to use mental powers, to distill a workable rule from information provided but was teacher centric, the Constructivist approach is very much learner centric and led to the learner-centred educational paradigm. This is highlighted in the Learning Theories text Experiential learning a recent learning models and depending on the teaching activity can be categorised as a cognitivist or a constructivist approach. Kolb (1984) matched types of cognitive processes with specific types of instructional design strategies that encompass four learning styles: Reflector, Activist, Pragmatist and Theorist. In this respect, Kolbs model differs from others since it offers both a way to understand individual learning styles, which he named the Learning Styles Inventory (LSI), and also an explanation of a cycle of experiential learning that applies to all learners. Kolb states learning is the process whereby knowledge is created through the transformation of experience. Knowledge results from the combination of grasping experience and transforming it. This is illustrated in the diagram below. Depending upon the situation or environment, the learners may enter the learning cycle at any point and will best learn the new task if they practice all four modes. Science uses mainly constructivist approach but different models will be used at different. Different domains use different approaches to varying degrees, in order to be a good scientist a degree of curiosity is required which explores ideas and possible solutions, applying the process of science to open minded enquiry and combining new experiences with information already acquired as a personally constructed meaning is formed . Extyensions of Kolbs work include that of Honey and Mumford (1986). The main difference being XXXXXXXX I will now discuss the application of each of the models in my subject areas and describe personal encounters with these models. Within my subject areas behaviourist theory is still applied for example rote memorization, drill and practice. Also the use of a token system to reinforce positive academic performance and student behaviour. A classroom application of using drill and practice includes using computer software, such as Math Blasters. These types of software provide positive and negative reinforcements for answering math problems correctly or incorrectly. A final example highlighting the behaviourist theory is rote memorization. Rote memorization may include memorizing addition or multiplication facts or memorizing state capitals (Woolfolk XXXX).. The behaviourist approach to teaching has practical applications in education. In particular, understanding basic skills and core subject knowledge. The approach of using positive and negative reinforcements to elicit desired behavi ours of students is also useful in establishing and maintaining classroom management. Cognitive theories however move beyond the habit formation process of behaviourism and when teaching mathematics or programming the learner should be provided with the opportunity to spot patterns and infer relationships between concepts in order to construct their own understanding. With cognitive approaches they are usually teacher directed I use this approach in practical classes for both statistics and 3D graphics programming where the first half of the lab is directed to help learners apply the concepts of the lecture and to ensure coverage of specific material. Typical classroom instruction, consistent with the constructivist learning theory that are used in my subject area include: problem-based approach to teaching, hands-on activities, experimentation, and simulations. Hands-on activities are also used in the constructivist model. This example is taken from Bruner (1973): The concept of pr ime numbers appears to be more readily grasped when the child, through construction, discovers that certain handfuls of beans cannot be laid out in completed rows and columns. Such quantities have either to be laid out in a single file or in an incomplete row-column design in which there is always one extra or one too few to fill the pattern. These patterns, the child learns, happen to be called prime. It is easy for the child to go from this step to the recognition that a multiple table , so called, is a record sheet of quantities in completed mutiple rows and columns. Here is factoring, multiplication and primes in a construction that can be visualized. Overall, the constructivist approach to teaching allows students to actively be involved in decision-making and problem-solving scenarios. In 3D graphics students are often given simulations and demo programs of a particular technique i.e. the Phong lighting model that they can manipulate and change to see the effect. The students task would then be to implement their own version of a Phong lighting model. .Prior knowledge and past experiences help shape student connections to new material. Students use higher level processing skills and apply that knowledge to the world in which they live. The use of Kolbs model has been applied in at least two of my reaching activities, teaching computer programming for visualization and the mathematics of 3D graphics. Kolbs model applied to learning a software program: Active experimentation Jumping in and doing it. Reflective observation Thinking about what you just performed. Abstract conceptualization Reading the manual to get a clearer grasp on what was performed. Concrete experience Using the help feature to get some expert tip Kolbs model applied to learning algebra: Abstract conceptualization Listening to explanations on what it is. Concrete experience Going step-by-step through an equation. Active experimentation Practicing. Reflective observation Recording your thoughts about algebraic equations in a learning log. Now when I teach these topics I introduce Kolbs model and encourage student to use it to in order have a more effective approach to learning. In conclusion, I have described the 3 main learning theories and how they can be used in my subject areas. From this it can be concluded that a single core learning theory can not be used in HE alone, even in one specific discipline. It is clear that each of these models has its own strengths and limitations. I hope I have shown that teachers have to adopt a balance between each of the learn ring models paying particular attention to satisfying individual preferences of approaches by developing inclusive teaching materials. Bruner, J. (1973). Going Beyond the Information Given. New York: Norton. Critique the development of a major educational policy and practice in UK Higher Education since 1950 Higher Education has evolved during the last half a century in terms of provision availability and participation and this is partly due to changing policies, practice and the rise of technology. I will describe in this essay the key policy drivers that have been introduced in HE and discuss how they have changed the face of Higher Education. In the 1960s the government (Labour at the time) set up a working committee to identify solutions to the lack of participation in Higher Education and to encourage lifelong learning to cater for the postwar bulge. This committee was chaired by Lord Robbins and were defined with a clear task: to review the pattern of full-time education in Great Britain and in the light of national needs and resources to advise Her Majestys government on what principles its long-term development should be based. In particular, to advise, in the light of these principles, whether any new types of institution are desirable and whether any modifications should be made in the present arrangements for planning and co-ordinating the development of the various types of institution. The committees findings were set out by 180 recommendations that can be summarised into three categories: 1) Courses of higher education should be available for all those who are qualified by ability and attainment to pursue them and who wish to do so: 2)The expansion should be carried out mainly by development of existing kinds of institutions-existing universities, the creation of new ones, the granting of university status to Colleges of Advanced Technology (CATs) and later to some Teacher Training Colleges (TTCs) and Regional Technical Colleges; 3) should be self-governing and financed by grants distributed through an independent Committee like the present. After the recommendations of the report that coincided with the 1960s saw the rise of plate glass universities, incidentally Robbins was not responsible for their foundation, the rates of participation in higher education soared ahead of most expectations. The speed and the scale of the expansion have been unprecedented within the UK and some outstanding achievements deserve to be recorded and celebrated. For example, the statistics show that within one generation the UK has achieved equal proportions of women and men in undergraduate HE. (Edwards 1997, Williams 1977) This was achieved by expanding the university network from the well known ancient and redbrick universities to include the plate glass universities. The number of institutions subsequently rose from 20 to 43 in a X year time frame. The success of the Robins report is much debated, it contributed to the expansion of universities, although it was theUniversity Grants Committee in the later 1950s/early 1960s that was responsible for the emergence of the Plate Glass universities, known as Plate Glass due to architectural style. Moreover, the system has still to develop a strategy for lifelong learning.(Tight 2009), this was later addressed in the Dearing report. Others state the recommendations based on evidence presented was biased and incomplete. And if other statistics and figures had been used that it could have trumpeted the achievements of the British system (Tooley 1996). To address wider access issues in 1969 the UK government founded the Open University on the belief that communications technology could bring high quality degree-level learning to people who had not had the opportunity to attend campus universities. This was a unique and innovative approach to HE in several aspects: its open admissions poli cy and distance learning strategy. There was little major policy renewals and recommendations in the 1970s 80s .Since the Robbins report powerful forces, technological and political, were driving the economies of the world towards greater integration and the Dearing report was commissioned in the 1990s, tasked to make recommendations on how the purposes, shape, structure, size and funding of higher education, including support for students, should develop to meet the needs of the United Kingdom over the next 20 years. In the report titled Higher Education in a Learning Society there were a total of 93 recommendations made and perhaps the most notable change in funding was a shift from undergraduate tuition being funded entirely by grants from the government to a mixed system in which tuition fees were supported by low interest government loans. Those that benefit from HE should pay for it, as it is assumed that better paid jobs will be attainable with a higher degree. This was not b aulked at as in the 90s there had been a lot of uncertaintly in Higher Education and plolicies had lurched from contracting the number of students to increasing them. Underfunding had left universities so stretched they were about to snap (Sheppard and Crace 2007 ) . The amount universities had to spend on teaching had halved, and funding for infrastructure and research had been reduced. The crisis in 1996 was the result of a period of very fast growth in student numbers, financed in very substantial part by severe reductions in the unit of resource [the amount a university spends on each student] for teaching, and massive decay in research infrastructure. Other key issues raised were pursuing quality in our teaching and research and a commitment to high standards and as a result the Quality Assurance Agency (QAA) was set up to monitor standards of education in HE institutions in the UK in all teaching activities. The Research Assessment Exercise initiative was established to assess institutions quality of research. Each institution department receives a score on the quality and impact of their research and mapped to the score are research funds from the UK Research Councils. The RAE is now superseded by the REF which is deemed to be fairer. The Dearing review has been deemed successful and there have been quantitative figfures published by Watson that calculated that 28% of Dearings recommendations have made a difference, 16% have been overtaken by events, 11% were rejected, 29% happened slowly and 16% have seen no specific progress. Since the Dearing report there have been political drivers to ensure that the UK skill market for 2020 can maximise economic growth, productivity and social justice. In 2006 the Leitch report was tasked to consider this and to consider the policy framework required to support it. It reports on skills from level 1 4, level 1, 2, 3, and 4 maps to numeracy and literacy, GCSEs, A levels and higher degrees respectively. One of its goals is that more than 40% of adults should be qualified to Level 4 and above in 2020 (equivalent to degree-level qualifications), up from 29% in 2005. Another issue linked to the Leitch report is tat of graduate employability. There is no debating that a major responsibility for the smooth integration of graduates into professional life and hence society, lies with the HEIs. (Pukelis et al 2007). This is changing the shape of Universities and requires universities to be more outward looking. Recognition of this responsibility has prompted considerable debate within educational, employer and political spheres about the skills and attributes expected of graduates, and how these might be fostered. Universities are devising strategies for ensuring that their graduates possess a set of graduate attributes that can be linked to employability and managing rapid socio-cultural, political, economic and technological change. To summarize HE has changed significantly from the 1960s. The increase and projected further increase in student numbers is one important change. Concurrent with this has been the greater equality and diversity in the profile of HE. students. The advancement of technology and methods for distance learning have evolved, devolving the notion of a central University to a distributed University, aiding the increase in student numbers. As student numbers increased there was a strong focus on maintaining quality via the QAA policies and strategies for ensuring quality of research and teaching have been overhauled and change the manner in which Universitys teaching and research are assessed. There has been a move for universities to be more skill oriented where level 4 generic skills, also termed graduate attributes, can be engendered in students and potentially measured. Finally there is a move for to become more outward looking. http://www.timeshighereducation.co.uk/story.asp?storyCode=92887sectioncode=26 http://www.guardian.co.uk/education/2007/jul/24/highereducation.tuitionfees Edwards T (1997) Educating leaders and training followers?. In Edwards, T et al Separate but Equal? A Levels and GNVQs, London: Routledge. Williams G (1977) Editorial, Higher Education Quarterly, Vol 51, No 1, January, 1-5. http://www.timeshighereducation.co.uk/story.asp?storyCode=92887sectioncode=26 Tight, M. 2009. Higher Education in the United Kingdom since 1945. Society for Research into Higher Education and Open University Press 288pp. Leitch Review Index, HM Treasury, 2006-12-05 http://www.guardian.co.uk/education/2007/jul/24/highereducation.tuitionfees Pukelis, K, PileiÄ ikienÄ-, N, Allan, A and DailidienÄ-, E (2007) European and National Level Strategies for Competency-Based Curriculum Development: summary, HEGESCO, available at: www.decowe.com/static/uploaded/htmlarea/finalreportshegesco/European_National_and_Universities_Strategies_-_Summary.pdf Plan, deliver and reflect on learning and teaching sessions within a particular subject discipline The purpose of a curriculum design methodology is to try and increase the effectiveness and efficiency of the learning process based on current knowledge of how people learn. There are several methodologies available to curriculum design but a basic methodology that can be applied in the design of all types of teaching/learning scenarios is the Systems Approach. The systems approach tries to mould the input of a course/module in such a way to enable the optimal assimilation of knowledge and skills to take place during the learning process and hence maximise the quality output, [Ross TLA guide 3]. A diagram of the systems approach can be found in Appendix A. For the purpose of this report theories must be analysed with respect to the lecturers subject discipline. As an example the curriculum design of SE216 Operating systems and Networks will be discussed. The author ran this module last session but did not write the original module descriptor. The first stage in the systems approach is to consider the target population characteristics and the topic area. The 2nd year cohort will mostly consist of continuing students with a few direct entrants. It is important to profile the different educational backgrounds in terms of their previous knowledge to achieve a balanced approach to the planning of SE216. Another example of this which is indirectly related to the authors experience, is in the design of first year curricula to accommodate changes in the pre university curricula and to provide a smooth transition to higher education in the face of an increasingly diverse student population, (Cox, B. Ingleby, A., 1997). The next stage is to estimate the relevant existing skills and knowledge of learners. Students upon entering University possess a variety of skills all to varying degrees. The 1st year Dip HE Computing and IT, (replaces the HND) students are a mixture of school leavers and direct entrants. These students are given a series of study skill seminars so that they all know what is expected of them and to bring them to a common level. Another example of students bringing different histories to university is apparent in the teaching of first year programming SE111. These students encompass a vast range of abilities from those who have never programmed to the expert programmer. The teaching approach cannot be tailored to meet every students needs however the tutorials/labs were streamed to be aware of the vast individual differences and to ensure that the students received quality teaching, whether they needed to be taught from a beginners level or their knowledge reinforced. After taking these issues into account the next stage is the formulation of objectives/Learning Outcomes. It is the learning outcomes that encapsulate the new skills, knowledge or attitude that the new students will acquire. Listed below are the current objectives and suggested content of SE216 not written by the author: Objectives Understand the role and features of an operating system. Utilise at least one operating system to perform common tasks. Understand network topologies and protocols. On studying these the author felt that the objectives are ambiguous and vague using expressions such as understand and concept which are too illdefined to convey the exact nature of the behaviour being sought. It is extremely important that the objectives and learning outcomes are clear and concise to the student. Learning outcomes should be written in future tense and conveyed by verbs, which describe exactly what the student is, expected to be able to do after completing the learning process. More importantly the LOs should be written in such a manner that the students can easily understand them. A good educational objective is one, which contains an action verb describing an observable measurable performance, (Gronlund 1978, Mayer 1990). Taking this into account the previous objectives were rewritten by the author and are as below: Learning outcomes By the end of this module the student will be able to: Define the role and main features of an operating system. Demonstate the use of at least one operating system to perform simple tasks. Describe various network types, protocols and topologies. Outline the OSI Interconnection model and compare with existing operating system implementations. Once the LOs have been formulated the appropriate teaching method must be selected. There are numerous teaching methods available but one is confined by institutional constraints. The teaching methods must be selected with the appropriate LO/objective in mind and a combination of teaching methods can be used for a particular course. In SE216 a lecture is given which is the practical and most common way to convey information to a large group. The students also participate in a tutorial and lab group. Since one of the LOs is to be able to utilise an operating System it was felt that this learning process was best suited to an active laboratory. In the tutorials group discussions were encouraged also providing the students with an active part in learning the content of the module. It has been researched that group learning and discussions improves the quality of learning, (MCB, 1990). Directed study of material in textbooks is also used however well structured handouts were given out at each lecture which link the content of the lecture to the LOs more closely than the directed study. However it was felt that the directed reading was an important part in developing a culture of independent and deep learning. Students adopting a deep learning approach to their normal studies related new material to their own knowledge and experience, stressing the importance of reorganising new information in terms of existing knowledge structure, (Svennsson, 1977). Independent learning is encouraged as it leads to increased responsibility and autonomy on the part of the learner, (Richardson, J., 2000). There is a multitude of teaching approaches and it is important that the educator must feel comfortable with his/her choice of teaching methods or it will not be successful. Once the teaching methods have been decided the course must be assessed. The aim of assessment is to provide feedback and guidance to the learner and to judge the extent of learning. The assessment should test each LO and it has been found that varied assessment leads to improved learning, (Cox, B. and Ingleby, A., 1997). In the case of SE216 it was felt that the learning outcomes were attainable to two distinct areas the cognitive and the physchomotor domain. The cognitive domain applied to LO 2,3, and 4, which required the acquisition and application of knowledge and understanding. Learning outcome 3 belongs to the physchomotor domain and deals with the development of manipulative or physical skills. The physcomotor LO1 was assessed by a logbook which recorded the students actions and experiences whilst carrying out specific lab sheets. The second part of the assessment dealt with LO 2, 3 and 4, which involved knowledge and understanding of the content, (lower cognitive skills) and was tested in an exam. The exam was structured such that the student had to develop higher cognitive skills in the synthesis and processing of their knowledge i.e the first part of the question was knowledge based and the second part was application of this knowledge in a particular context. It is vital to realise that the systems approach is a cyclic procedure. Poorly achieved objectives/LO lead to a course designer to examine the entire system to see where improvements can be made. In SE216 less ambiguous statements of LO/objectives may improve student learning. Also a prior knowledge of Computer Architecture, SE215 was wrongly assumed even though it is a prerequisite on the module descriptor. A small collaborative group has been set up within the SE division to ensure that a consistent stream of Computing Infrastructure/Networks runs through the 1st 4th year BSc Computing course. The module descriptors of modules have been modified to reflect this. This will ensure that the students upon undertaking SE216 have the relevant background knowledge to do so. As an extra precaution the lectures will be modified this session to include a revision of computer architecture. On evaluation, (via questionnaires) of the module some students felt the module was biased with the bul k of the content on Operating Systems. The updated module descriptor aims to get a more balanced content with respect to Operating Systems and Networks. Finally there are disadvantages associated with the systems model. The main disadvantages being that the course/module may become too prescribed and lack spontaneity with an over emphasis on the LOs, REF. I felt that these disadvantages can be overcome by the educator bearing these points in mind and remembering that the LOs are only a guide to give the student an idea of the content of the module. Evaluation and Reflection The TLA principle, which is the focus of this narrative, is a lecture given to 2nd year BSc Computing students. The lecture is from SE216 Operating Systems and Networks. The module is split into two sections, part one being Operating systems and part two being Networks. This narrative pertains to one lecture given out of seven on Operating Systems. The aim of the series of lectures is to provide the students with the theoretical foundation relating to O/S. Each lecture is not treated independently or in isolation of other lectures but rather each lecture provides the basis for future lectures in the series ultimately building a coherent picture of Operating Systems. The delivery method chosen for this particular module was the traditional approach. This was found to be the most practical considering the large number of students, the type of material being taught and the environmental and staff constraints. The lectures were well structured always stating the aims and objectives of that particular lecture and providing a summary at the end. The lecture was always introduced so that the students were aware of that particular lectures relevance and how it fitted in with the previous lectures and future lectures. The author feels that this encourages effective learning, Bligh 1998. REF holistic approach. The lectures were always written in simple English, which is also thought to help students synthesise the material. It was also felt appropriate to involve the students in the lecture, which encourages active learning stimulating deep learning. Stalling the lectures and providing discussion questions based on important and fundamental issues achiev ed this. The students were also expected to sketch their own diagrams and carry out their own calculations. At the lecture handouts were also given out. It was felt that these were necessary to allow the students to listen and synthesise the material rather than spending most their time writing notes. Writing their own notes has disadvantages such as slow writers are penalised. However on evaluation next session a full set of lecture notes will not be provided. Instead a partial set of notes providing the students with the bullet points will be provided. The students will then be expected to add any details they felt were important which will again provide a more active learning experience. Directed reading was also given to the students to encourage deep learning. The main disadvantage of directed reading is that the student may not be able to relate the information to the LOs. It was felt that the directed reading was necessary so that the student would engage in independent learning which is the main aim of learning. REF Although the traditional approach was utilised it was felt by the author that it incorporated modern flavours making the lectures more interactive, fun and interesting. This hopefully encouraged the students to learn independently and deeply. It was felt that on the whole this was achieved. It is however vital to remember that this did not just depend on the mode of delivery and style of teaching but also on many uncontrollable factors. These include amount of reading, prepar